cflox Is Strategically Expanding its Sales Team and Has Recruited Two Top Experts in Client and Partner Management
With two new hires, cflox reinforces its commitment to providing companies with innovative yet practical solutions for working capital optimization—while simultaneously taking its collaboration with banks and financial institutions to a new level.
cflox GmbH continues to drive its growth strategy forward and is strategically strengthening its sales organization. With two experienced new hires in partner and client management, the payment institution is further expanding its expertise in working capital and supply chain finance and sending a clear signal for its next phase of growth.
In partner management, cflox is bringing in top-tier talent: Melanie Asghar, as Director of Partner Management, will be responsible for expanding and further developing strategic banking partnerships. She has extensive experience across the entire value chain of financial institutions and corporations. After starting her career at Commerzbank, she held a leadership position in Creditor Relations at the REWE Group. Most recently, she contributed her expertise as an Advisor for Sustainability at SEB. Her particular strength lies in strategic collaboration with international banks and financial partners.
With Peeke Soeffing, cflox is gaining a proven specialist in structured financing and liquidity solutions. As Senior Sales Manager, he will be responsible for the strategic expansion of the client portfolio. He is now applying his many years of experience in the sales of trade finance and working capital solutions at international banks such as HSBC, Santander, and Deutsche Bank to the further development of cflox’s client business.
“Expanding our sales team is a crucial step toward further accelerating our growth strategy,” says Thomas Krings, Managing Partner of cflox GmbH. “With Peeke and Melanie, we are gaining two proven experts who possess exceptional experience in both client and partner management. This combination of banking expertise and a corporate perspective is crucial for us to further anchor our solutions in the market and continue expanding our partner network.”
With these two new hires, cflox reinforces its commitment to providing companies with innovative yet practical solutions for working capital optimization—while simultaneously taking its collaboration with banks and financial institutions to a new level.